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White papers don’t sound exciting–but they’re powerful educational and marketing tools.

A white paper can be a technical document about a new water treatment method–or a discussion about management techniques. They combine the educational style of a magazine article with the informative style of a brochure.

Regardless, the strength of a white paper is based on its problem-solving structure. And white papers build customer loyalty by giving their readers something of value.

Michael Stelzner is the white paper guy. He’s not only authored the book, but also writes the WhitePaperSource Newsletter, with over 20,000 subscribers.

Michael wrote a white paper on how to write a white paper (really!) that’s available for free on his website. The paper outlines the basics of white paper writing. The book is perfect for anyone that wants (or needs) to write a white paper. He provides all the basics, plus ways to make your white paper stand out.

Tips on interviewing and researching follow the most important part of writing a white paper – the Needs Assessment:

  • Who is the audience?
  • What is the topic?
  • Who is the ideal reader?
  • What is the paper’s objective?

Anyone with an product or service to market can benefit by publishing a white paper.

For help with environmental white papers check out Logical Ecology Environmental Writing.

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